On Thursday 12 December 2019, University Malaysia Perlis (UniMAP) gave an online seminar titled “Cross Cultural Management” to students of the Institut Bisnis IT&B.
The seminar held live was delivered by Dr. Bibi Noraini Mohd. Yusuf, Deputy Dean (Academic and Research) of UniMAP.
Dr. Bibi brought and explained in detail with clear examples of the impact of cross cultural management towards International business, definition, impact and effective ways for intercultural and intracultural communication, elements in Hofstede dimension, cultural adjustment by expatriate to minimize failure.
The seminar which was delivered in English was attended by students enthusiastically.
IT&B Managing Director, Dr. Agus Susanto Tan, SH, CN, MM, MBA, MKn, M.OXCEL (OXFORD-UK), DBA, CIMBA, CPS welcomed the holding of the online Seminar.
With technology developing so rapidly today, the barriers of time and space are no longer a barrier for parties to communicate. Students can attend seminars, presentations or teachings conducted online without having to go far abroad.
Learning will be more realistic and contextual, efficient, practical and save costs. As a learning medium, it certainly makes students more sensitive to technological advancements and what is important is also that learning becomes more enjoyable, “said Dr. Agus.
The online seminar, which was delivered in English, was attended by students enthusiastically and was attended by the Rector of IB IT&B, Rosita Bangun, SE., MSI, and ended with a question and answer session about the issue of Cross Cultural Management which was answered live by Dr. Bibi Noraini Mohd Yusuf.