Welcome to Entrepreneurship Study Program

Overview of Entrepreneurship Study Program

Entrepreneurs are not afraid to take risks, tackle innovative solutions in order to boost their business performance and ensure the highest income. Entrepreneurship concentrates on business opportunities exploitation, business plan development and control, start-up establishment, management, team-building, market strategies, human resource management, leadership and innovation. Therefore, this course provides you with the skills and knowledge necessary to start your own company and the knowledge that is required for a career in assisting business-start-ups.


Being a leading Entrepreneurship study program that is superior, independent and internationally recognized in 2025.

  1. To conduct education that lies on independent entrepreneurship and contributes to sustainable, independent, regional, national development;
  2. Conducting applied research in the field of entrepreneurship that is qualified and feasible to be published in national and international journals as well as useful for improving entrepreneurial quality;
  3. Develop communications and partnerships with business and public in developing and implementing entrepreneurship science as a form of community service.

Concentrations in Entrepreneurship Study Program

Concentration will be chosen by the students in their last semester which is Semester IX, and several concentrations to choose from are as follow:

Small Business Management

Small Business owners being a small-business owner isn’t easy, but an overwhelming majority of entrepreneurs wouldn’t have it any other way. And that’s a good thing, because small business continues to contribute to the global economy in huge ways. Additionally, small businesses donate 250 percent more than larger corporations to nonprofits and other charities.

Career prospects: small industry business owners, medium industry business owners, offline business owners, services industry business owners.

Digital Business

A business analyst (BA) is someone who analyzes an organization or business domain (real or hypothetical) and documents its business or processes or systems, assessing the business model or its integration with technology. Management analyst in which the students are enrich with capital and investment analysis, business feasibility studies.

Career prospects: Business Analyst, Digital Business Analyst

Franchise Management

A franchise owner, or a franchisee, is someone who buys a business that is part of a chain (think McDonalds, or Kentucky Fried Chicken), using the same name, trademark, product, and services. Buying a franchise establishes a relationship with the successful business (the franchisor), provides on-going brand awareness, and gives the franchise owner a proven system to work with. The business may be co-owned by the umbrella company and the franchise owner, or independently-owned. Franchise owners in which the students learn the start-up of business through Franchise Management and Contract Law, Business Logistics.

Career prospects: Franchise Business Owner, Franchiser, Franchisee, Franchise Business Manager